Emma Hewitt

When it comes to stimulating the genitals, the more the merrier I say. And for that reason, dual stimulation toys tick all the boxes.
Sex toys have come a long way in recent years with what seems like a new design every month, and clit sucking toys have been the biggest trend of 2021 - and don’t appear to be moving from the top spot anytime soon.
So, if you can’t beat them, join them, and level up with a dual stimulation suction toy instead!

Dakota Johnson recently told people they should buy every one they know butt plugs for Christmas, and I would recommend a more nuanced approach to your gift-giving.
Sure, some people would love a butt plug for Christmas. I’d love Dakota to send me a butt plug, but I know plenty of people who would be less than stoked to receive one...

Sex toys aren’t what they used to be. They are a whole lot better. Yet there is a long way to go on the road to destigmatising pleasure.
A female approach to design and a much-needed change in societal norms is helping sex toys to penetrate the mainstream.

Stainless sex toys are a lot of fun, but they can be a bit intimidating to some and, I get it. They’re firm, heavy and cold (at least initially) and due to this, they’re often outshined by their soft silicone counterparts.
But it’s actually those exact attributes that make metal sex toys so popular with those in the know.

This Masturbation May (yeah, it’s a thing!) an upcoming webinar that aims to help those struggling with negative thoughts around sex and sexual shame and embrace their sexuality.
If you think about how you were first introduced to the concept of sex, what can you remember? A lot of hush-hush, a lot of red-faced parents trying to avoid the subject? Or perhaps just a blanket ‘DON’T DO IT’.

Have you checked out How to Build a Sex Room yet? It’s the latest Netflix show to take the world by storm, and as you might guess by the title, it’s a home reno show with a biiiiiit of a difference. Interior designer Melanie Rose goes into homes and creates rooms designed specifically for sex.

Our resident sexpert, Adulttoymegastore’s Emma Hewitt (@emintoyland) dives deep into the mythical G-Spot – is it actually a thing, and if so, how the hell do you enjoy it?
The g-spot. It’s an area that has eluded, puzzled and pleasured people since it was identified in the 1940s.

Everybody’s talking about Netflix’s new erotic film 365 DNI, or 365 Days.
In case you missed it, the Polish drama tells the story of Don Massimo Torricelli, a Sicilian mafia boss who falls for a girl he sees on a beach, called Laura Biel. So far so cliche, but then he decides to (and this is where it gets problematic), kidnap her and give her 365 days to fall in love with him.
It’s 50 Shades of Grey, but darker. And more controversial, thanks to its more blatant themes of sexual manipulation ...

Everyone deserves a healthy sex life, and there can be a lot of reasons why we struggle to have great sex.
Libidos are kind of like seasons. They come and go. It's completely natural that your sex life will have ebbs and flows too. What we like and don’t like changes not just as we age, but as our circumstances change. Marriage, kids, travel, lockdowns… they can all throw a spanner in the works.

It’s the show everyone is talking about: Bridgerton. It’s setting hearts a-flutter and pulses racing worldwide, and we’re pretty sure the love scenes are why we all have a sudden interest in Regency England.
If you love Bridgerton, you’re not alone. In its first four weeks, the show was projected to stream in more than 63 million households, which would ...

Valentine’s Day is almost upon us and if your bedroom time is lacking a little spice lately, you might need to, er, take matters into your own hands in preparation for the big day! Our resident sexpert @emintoyland shares her top seven reasons why you should never overlook masturbation.

Ok guys- the need to escape right now is strong, but many of us can’t travel due to the global pandemic. Borders are closed, shops are closed, life is on hold. If you need freedom, how do you get it? The answer might be in putting the dom into freedom.

Sex toys aren’t what they used to be. They are a whole lot better. Yet there is a long way to go on the road to destigmatising pleasure.

A female approach to design and a much-needed change in societal norms is helping sex toys to penetrate the mainstream. Rather than being a dirty little secret of sorts, owners of sex toys are proud pleasure seekers. People that are comfortable owning and talking about their toys. But there is still a way to go.

So, masturbation. Easier done than said right? And this is especially true for women. Research suggests that 95% of men and 89% of women are getting down with themselves, yet there is still this perception that masturbation, or at least talking about it, is embarrassing or bad in some way, regardless of discussions around its health benefits.

Didn’t know there even was a difference? You are not alone.
Up until recently, I was guilty of using the terms kink and fetish interchangeably too. And it’s pretty common. You will hear and read a lot of people using one or the other as an umbrella term for anything sexual that sits outside of what you might consider vanilla or mainstream sex. But there actually is a difference.